Madison Pflance - Graphic Design Portfolio.

I played a key role designing House & Home Magazine’s annual Special Kitchens and Baths issue, credited as Art Director in both the 2020 and 2021 editions, as well as Senior Designer in the 2022 issue. 

I created fresh-looking pages while maintaining the House & Home Magazine’s unique style. Above is an example of a Food Feature, which I was often assigned, from the April 2020 Issue.

Above is an example of a Design Feature, which I was often assigned, from the January/February 2022 Issue.

Above is an example of Trendwatch, to the left. To the right is a customized promotional advertisement for a client Thermacell. I often created ads in conjuncture with the marketing department. These pages are from the July/August 2021 Issue.

The above is a sample spread from the 45 page catalogue. See the full Fall 2019 look-book here. I art directed four look-books and two smaller books, as well as carried out the photography, photos editing and editorial design independently. I also utilized these photos for the social media posts I created.

The above is a sample spread from the 50 page catalogue. See the full Spring 2019 look-book here.

See the other full catalogues: Fall 2018, Spring 2018.

Showcasing The Field Guide to Floral Dragons Deluxe and Regular Book Cover Editions.

A fascinating world of flowers with dragons and a dash of magic to create a fabulously floral draconomicon. This over 200+ page book contains everything you need to spark imagination and create floral dragon-filled stories and adventures for your 5e Dungeons & Dragons (D&D), fantasy tabletop role-playing game (RPG).

To see more follow the link below to see the kickstarter page and all the companion products.

Reached $1,163,164 pledges on Kickstarter

Showcasing The Field Guide to Floral Dragons interior page layouts. This book has over 200 pages of content. The covers of this book are shown to the left.

I designed the logo for this product and I also developed the overall look and feel of the entire book, based on the cover art by Kin Wald. The book is meant to resemble a notebook, where the adventurers have writtien some field notes in the margins.

I developed the hierarchy, and selected appropriate fonts and sizes for the body text, headings, and chapter pages.

This is a companion product to the Field Guide to Floral Dragons product series, with over 55 pages of outlined artwork to colour in.

The art from the main book was utilized in this colouring book, each spread featuring one dragon and various associated artwork. Fitting all the artwork into an appealing configuration for something it wasn’t originally created for was a bit challenging, but resulted in a beautiful and engaging book.

Showcasing Big Bads Vol. 1 Deluxe and Regular Book Cover Editions.

Big Bads is a two-volume collection of the biggest, baddest bosses, monsters and more for 5e Dungeons & Dragons (D&D), fantasy tabletop role-playing game (RPG).

Reached $357,405 pledges on Kickstarter

Showcasing Big Bads Vol. 1 interior page layouts. This book has over 250 pages of content.

This book is a large compendium about multiple Big Bads to use in any D&D campaign. Designed in collaboration with multiple designers, the concept was to have to book read as if an agency (similar to the FBI), were gathering files on every Big Bad.

Showcasing Creatures & Curios Vol. 2 Deluxe and Regular Editions.

Creatures & Curios is a collection of over 100 monster and 100 magic items to easily reference for 5e Dungeons & Dragons (D&D), fantasy tabletop role-playing game (RPG).

Showcasing Creatures & Curios Vol. 2 interior page layouts. This book has over 250 pages of content.

This book is a companion book to the previously mentioned Big Bads book. It is a large compendium of monsters and magic items to use in any D&D campaign. The design concept and execution is very similar to the companion book mentioned.

Showcasing Fool’s Gold: Into the Bellowing Wilds Deluxe and Regular Book Cover Editions.

An exciting 5e adventure that takes place in a deadly jungle where everything wants to kill you! Fun! Enhance your games with this jungle campaign setting, including a buttload of new content for your 5e Dungeons & Dragons (D&D), fantasy tabletop role-playing game (RPG).

To see more follow the link below to see the kickstarter page and all the companion products.

Reached $2,479,888 pledges on Kickstarter

Showcasing Fool’s Gold interior page spreads. This book has over 330 pages of content. The covers of this book are shown to the left.

I was responsible for developing the overall look and feel of the entire book, based on the cover art and the theming of the content of the book. I developed the hierarchy, and selected appropriate fonts and sizes for the body text, headings, and chapter pages. This also included selecting and developing any other textual and visual elements that added to the overall aesthetic and reading experience.

This box set was designed around, and includes the Field Guide to Floral Dragons book. It also includes a GM screen, reference cards on every dragon and three maps.

I designed and developed all the elements included in this box set. This includes the four panelled, two-sided, GM screen with detailed information for the Game Master to reference and the two-sided Dragon reference cards.

To see more follow the link below to see the kickstarter page and all the companion products.

Reached $1,163,164 pledges on Kickstarter

I designed both boxes shown above. The box to the right uses Kin Wald’s artwork for the puzzle and box.

The box to the left is also Kin Wald’s art, but I designed the layout of the overall puzzle, keeping in mind to have the blue dragons below, followed by purple, pink and combined the reds and greens, creating a subtle rainbow effect.

I often design labels and packaging for products that are developed and branded alongside a larger project/product.

In this case the main product is the Field Guide to Floral Dragons, and the companion product is a candle, designed based off one of the floral dragons in the book, a Wisteria Dragon. The label and styling matches the rest of the products in the series.

This is also a companion product for Floral Dragons. The three boxes were each designed based on the art of three sets of dragons featured within the book.

The product includes three miniature plastic dragons that consumers will buy and paint to put on display or use in their table-top roleplaying game sessions.

One Last Fight is a roguelike card-based roleplaying game where 1-4 players journey to defeat their final Nemesis - or die trying.

The box set features 6 character cards, 6 nemesis cards, 5 decks, and one instructions booklet.

I worked on the branding for this project, and designed all the components and companion products, based on the artwork of Samantha Rustle.

Reached $224,816 pledges on Kickstarter.

This game involves a lot of dice rolling, so I proposed developing a dice tower and used the artwork of the nemesis “Hungry House” to mock-up my proposed design. The project manager enthusiastically approved it and it is now one of the companion products.

I often enjoy creating patterns using pieces from the main artwork in a project. These eyes were taken from the main artwork on the game box featuring the “World Eater” nemesis.

This pattern was first developed to use it on the interiors of the game boxes. The project manager liked it so much, we used it to create three more companion products.

One Last Fight also has an expansion box set called Illuminate Expansion featuring more characters to play as and more nemeses to defeat.

This pattern was developed based on the artwork on the expansion box set. It is also used on the interiors of the game boxes. We used it to create the same three companion products.

The Fablemaker’s Deck of Many Things: An Oracle for Risk and Reward is an oracle deck based on the fifth edition deck of many things. Beautifully illustrated by Yoshi Yoshitani, these cards are perfect for asking yourself challenging questions and prompting reflection.

I collaborated on designing components for this project. My focus was on developing the the over 100 page guidebook. I also designed all the graphics for the kickstarter page.

To see more follow the link below to see the kickstarter page and all the companion products.

Reached $450,675 pledges on Kickstarter.

If I Were a Lich, Man is a trilogy of funny Jewish roleplaying games about creative resistance against authoritarianism. The villains in the stories of our oppressors become the heroes in our play. 

The box set features 4 decks, 4 wooden dreidels and one instructions booklet. All of which I designed based on the artwork of Ezra Rose. The dreidels are also available to purchase separately, the packaging of which I also designed.

Reached $84,590 pledges on Kickstarter.

As mentioned above in the Books section, my main focus in this project was developing the book that is included in this box set, but I also designed the box and many of the companion products for this project.

To see more follow the link below to see the kickstarter page and all the companion products.

Reached $2,479,888 pledges on Kickstarter.

I love arts and crafts, and I often find myself trying out new hobbies. A little while back I decided to put these hobbies to use and created a little company called Caustic Comfort. I started this journey by creating a brand.

See more on how I developed to brand by clicking the button below.

As I mentioned above, I previously worked for a fabric company, but I only really worked on the marketing side of things. I always longed to create my own prints and after I developed Caustic Comfort, I decided I would make my own using lino printing!

I developed prints by sketching, refining digitally and then transferring and carving out lino rubber stamps. I then Ink those stamps and print on the fabric!

This is another print I designed and printed using the linocut printing technique. The design was inspired by anatomical drawings.

This is another print I designed and printed using the linocut printing technique. The design was inspired by crunchy and tattered fallen leaves.

One of my post popular creations is the embroidered pet portraits.

I use a photo of a pet and I create a rough sketch to determine the yarn colours I will use. This is followed by sketching the outline of the portrait onto a cotton-linen fabric. Then I use punch needle embroidery make the creation come to life. I then glue the back and sew the portrait into a pillow!

This booth was created for FIGO Fabrics’ Spring 2019 release for the Spring Quilt Market annual trade show.

Each wall displays one of the eight collections in FIGO’s Spring line. The walls showcase at least one garment, a project and one quilt which utilizes the fabrics within the collection. I handmade the paper cutouts for the display and planned each display alongside my marketing director.

I was a part of the Small Wonders exhibition team where I worked with graphic designer Marilyn Bouma-Pyper to create illustrations of the miniature boxwood carvings.

I was supplied with high-resolution photos of these miniature carvings and I traced the elements that the information panels highlighted. You can see how small the carvings are within the prayer beads featured in the images below. I created all the illustrations in the exhibition.

This exhibition received an award from the Registered Graphic Designers Association in November 2017.